Miami Heat and Rockstar Team Up on GTA 6 Vice City Merch Collection

Grand Theft Auto VI has crossed over into the world of basketball merchandise. According to RockstarINTEL, the Miami Heat have partnered with Rockstar Games on a special merch drop, with GTA 6 themed items available to buy from the team's online store as of October 2.

VICE, also reporting on October 2, describes the drop as a Vice City merch collection made up of 14 items, all sold through the Miami Heat Store. The outlet published the full lineup along with pricing for each piece.

One item has drawn particular attention from longtime fans. Dexerto reports that the collection includes a nod to the original GTA: Vice City, recreating the T-shirt players unlocked for reaching 100% completion in that game. For the first time, that in-game reward becomes something fans can actually wear.

Creative Bloq, writing on October 6, singled out a $55 T-shirt design as a highlight of the range, framing it as a real-life take on Tommy Vercetti, the protagonist of the 2002 original.

While the outlets agree on the partnership and where to buy the items, the collection has not been confirmed through an official Rockstar channel in these reports. The tie-in fits the game's setting: Rockstar has previously revealed that GTA 6 returns to Vice City, its fictional take on Miami, which makes a collaboration with the city's NBA team a natural match.

For fans, the drop is a sign that Rockstar's marketing for GTA 6 is extending beyond trailers and into real-world partnerships. Anyone interested should check the Miami Heat store directly for current availability and prices.